About






Hello! I am Mary Ellen Schaafsma, founder and principal of Purpose Pathways Consulting. The above is a word cloud created by people who worked with me in Social Purpose - when asked 'What's one word that comes to mind when you think of Mary Ellen?' 😊


🎯 I founded Purpose Pathways to empower leaders to change the world through business. 

As a corporate Purpose Advisor, there are few things I enjoy more than helping organizations find their Purpose and bring it to life - so that it becomes an engine for good in our world.

Over the last eight years I helped pioneer the development of the Social Purpose movement in Canada and co-developed resources, policy recommendations, and business services to help further Purpose in business and the emerging field of social purpose. 



(see my LinkedIn and my posts there for more about me: https://www.linkedin.com/in/maryellen-schaafsma/)