The Business Case


Attracts and retains top talent: Having a clear social purpose attracts and retains top talent. Employees increasingly want to work for companies that share their values and make a positive impact on society, adding an element of meaningful contribution into their daily work. 


Enhances customer loyalty: Incorporating a social purpose can improve customer loyalty and increase brand differentiation. Evidence shows that customers are more likely to support businesses that make a positive impact on society and align with their values.

 Culture & Innovation

Fosters innovation: Companies with a well-integrated social purpose create a culture that encourages innovation and creativity. This can lead to the development of new products and services that address societal needs.


Attracts CapitalMore and more investors, including individual and institutional investors, are looking for investment opportunities that align with their values and have a positive impact on society. By finding companies with a societal purpose, venture capital firms better meet this demand.


Strengthens Relationships: Businesses with a societal purpose build trust, enhance their reputation and create greater loyalty with their stakeholders. This valuable alignment around Purpose creates new, innovative and strong / reliable partnerships.

Financial Performance

Enhances financial performance: Companies with a clear social purpose perform better in the long run. They are able to navigate challenges and crises more effectively, as they have a  'North Star' to guide their decision-making. Purpose also helps identify new opportunities in the market and increases your company's valuation.