The Business Case

Attracts and retains top talent: Having a clear social purpose attracts and retains top talent. Employees increasingly want to work for companies that share their values and make a positive impact on society, adding an element of meaningful contribution into their daily work. 

Enhances customer loyalty: Incorporating a social purpose can improve customer loyalty and increase brand differentiation. Evidence shows that customers are more likely to support businesses that make a positive impact on society and align with their values.

Fosters innovation: Companies with a well-integrated social purpose create a culture that encourages innovation and creativity. This can lead to the development of new products and services that address societal needs.

Attracts Capital:  More and more investors, including individual and institutional investors, are looking for investment opportunities that align with their values and have a positive impact on society. By finding companies with a societal purpose, venture capital firms better meet this demand.

Strengthens Relationships: Businesses with a societal purpose build trust, enhance their reputation and create greater loyalty with their stakeholders. This valuable alignment around Purpose creates new, innovative and strong / reliable partnerships.

Enhances financial performance: Companies with a clear social purpose perform better in the long run. They are able to navigate challenges and crises more effectively, as they have a  'North Star' to guide their decision-making. Purpose also helps identify new opportunities in the market and increases your company's valuation.