B Corp Purpose  Power Up

B Corp Purpose Power Up |  A 5-part interactive virtual series | Fall 2025 Cohort launches October 3, 2025. 

Are you pursuing or renewing B Corp certification under the new B Corp Standards?

Join the B Corp Purpose Power Up cohort series, a practical, expert-led program designed specifically for aspiring and certified B Corps that need to craft or refine their public purpose statement, now a core requirement under the updated standards (see below for the standard).

What is a Purpose Statement?

It is not just a marketing tactic but a fundamental -commitment to balancing profit with a positive social and/or environmental impact that is not only an activity or initiative you do, but that drives your business model and strategy and opens the door to clarity, innovation and opportunity.  

Brought to you by leading Purpose experts Mary Ellen Schaafsma and Tessa Vanderkop of Purpose Pathways, this intensive 5 webinar series cuts through the complexity of uncovering your optimal purpose in easy to follow bite-sized steps—and is designed to help you meet the specific B Corp requirement around Public Purpose (guaranteed, or your money back!). 

What’ll you’ll get:

• 5 live interactive sessions (60 min to 2 hours each) with a peer cohort of B Corps on Oct 3, Oct 17, Nov. 7, Dec 5, Dec 12.

• Exclusive access to a proven framework to uncover your authentic purpose and tested tools to do the work

• Up to 3 hours of group and 1:1 coaching with experienced social purpose experts between sessions for clarity, accountability & momentum (worth $750)

• Peer support, networking and co-collaboration

• A positive, safe ideation environment to test and validate versions of your purpose statement 

• Expert purpose facilitation that guides participants through a proven step-by-step process to uncover your public purpose

• A clear process to create a statement that meets the B Corp standards and is true to you and your company (guaranteed!). 

Detailed program information here.

This isn’t just about meeting a requirement, it’s about unlocking your “why” and embedding it into how you grow, lead, and create impact.

Reserve your spot for the Fall 2025 cohort today.

Not sure if you have a suitable purpose statement or if this cohort is for you? 

Take your "Purpose Pulse" with a focused one-hour session to unpack the new Public Purpose requirements in the evolving B Corp standards. Learn from longtime experts how your business likely measures up and what it would take to meet the bar.

Whether you’re preparing for your first B Corp certification or planning for re-certification, you’ll leave this session with clarity, direction, and confidence about what comes next.

Don’t get caught unprepared—find out where you stand and how to move forward.

Delivered virtually (Zoom)

Cost: $49 (a special bonus offer will be available at the end of the session) 

Date: October 23, 2025; 9 - 10 am PDT

Recording will be made available to registrants

The New B Corp Standards

"A component of the B Corp Foundation Requirements, requiring companies to:  adopt a broad purpose to create a material positive impact on society or the environment; modify director's obligations in governing documents to enable stakeholder governance."

Purpose & Stakeholder Governance Requirements Summary 

PSG1 The company establishes a public purpose to make a meaningful positive impact.

Clarifying the Compliance Criteria: 

[1.1.1.a] A company’s purpose statement articulates the company’s intent to create a meaningful positive impact while directly supporting its strategic targets and long-term success relevant to their business. 

[1.1.1.a] The company can choose to address both environmental and social impacts in its purpose, or either, as relevant to its business context. 

[1.1.1.b] Where a company’s purpose statement does not specifically detail the business relevance and how it is integrated into the company strategy, the company has a supporting statement that details: 

• the business relevance of the purpose statement 

• how the purpose is integrated into the company strategy 

• examples of policies, practices, communications to key stakeholders, KPIs, goals, or other metrics.