Purpose Express

Uncover the contribution only your business can make.

You know your business is doing something good. You just can’t say clearly what that is, or what to do with it.

Purpose Express is a five-session cohort program that helps you find the social purpose already alive in your business, put language to it, and start putting it to work.

Five facilitated sessions. Three one-to-one coaching calls. Five to eight businesses per cohort. Two people from your business. $1,295.

Where you start, where you finish

You come in saying: “We know we’re doing something good.”

You leave saying: “We know what our contribution is, and how to use it.”

What you leave with

•    A clear purpose statement that names your business’s distinctive contribution

•    A working understanding of your core competencies, assets, values, relationships and areas of influence

•    Clarity on the social and environmental challenges your business is uniquely positioned to address

•    Meaningful input from your stakeholders, gathered and tested

•    Honest feedback from a small group of leaders doing the same work

•    A stronger sense of how purpose creates focus, connection and strategic advantage

This is not a branding exercise

Purpose Express is not a formula for producing a polished statement.

It is a practical process for looking deeply at your business, your values, strengths, relationships, assets, influence and aspirations, and understanding how they connect to the social and environmental challenges around you.

Express does not mean superficial. It means focused.

Your purpose is already there. The goal is not to invent something completely new. The goal is to recognize what is already alive in your business, give it language, and learn how to put it to work.

Because purpose isn’t just something to say. It’s something to use.

Purpose is the solution to common business challenges: 

•  Brings strategic coherence across departments and teams

•  Differentiates from the competion in a new way

•  Adds a new lens revealing unrecognized opportunities and innovation 

•  Helps align 'lived' identity with values that leaves a real legacy

• Adds measureable value to your company by attracting loyal employees, customers and capital ... while making the world a better place!

Who it’s for

Small and medium-sized values-led businesses that:

•    Already care deeply about their impact

•    Sense they have a purpose but haven’t clearly articulated it

•    Want to understand how purpose can strengthen the business

•    Are ready to look honestly and deeply at what makes them distinctive

•    Want to connect with other leaders using business as a force for positive change

All sectors are welcome. Two people from each business can take part.

Each cohort is capped at five to eight businesses, so there is room for honest reflection, real feedback and shared learning.

Apply below

How it works

Five facilitated sessions of 1.5 to 2 hours, three individual coaching calls, and practical work in between.

Session 1. Purpose 101: why purpose matters

What social purpose is and what it isn’t. The business case, the link to competitive advantage, the broader social and economic context, and why now is the time to make your purpose explicit.

Between sessions: research and reflection.

Session 2. The deep dive

Your core competencies, assets, values, relationships and areas of influence, and where they connect to the issues where you can make a distinctive contribution.

Between sessions: stakeholder engagement and consultation.

Coaching 1. Your business

A focused 30-minute conversation to make sense of what you’re discovering and decide where to dig deeper.

Session 3. From insight to purpose

The elements of a strong social purpose. You generate and test possible directions, and start shaping language that captures your contribution.

Between sessions: purpose development and stakeholder feedback.

Coaching 2. Test the direction

A focused 30-minute session to challenge, refine and strengthen your emerging purpose.

Session 4. Making it clear

You present your emerging purpose to the cohort and receive feedback on its clarity, authenticity and potential. Then you make your final refinements.

Coaching 3. Final refinement

A final 30-minute conversation to prepare your purpose and consider what comes next.

Session 5. The reveal

You present your purpose to the cohort, mark the journey, and look at how to start using it as a strategic asset.

Investment

$1,295 per business. Additional participants, $250 each.

Includes:

•    Two participants from your business

•    Five facilitated sessions, 1.5 to 2 hours each

•    Three individual coaching sessions

•    Worksheets and practical work between sessions

•    A place in a small peer cohort

Founding cohort pricing. Future cohorts may be priced differently.

Apply below

Cohort dates

Fall and Winter 2026: October 22, October 29, December 10, February 4, February 25

Spring 2027: March 4, March 11, April 29, June 10, June 24

Summer and Fall 2027: July 8, July 15, September 9, October 28, November 18

Apply below

And then the story continues

Following the cohort, we host a Purpose Connections showcase webinar featuring participating businesses and their journeys from implicit to explicit purpose. You’ll have the chance to share what you discovered, hear from other businesses, and become part of a growing community of leaders using business as a force for positive change.

Considering B Corp certification?

A clearly articulated purpose and a commitment to stakeholder governance can be important parts of a broader B Corp journey. Purpose Express can help you uncover the purpose at the heart of your business and begin connecting it to the way your business makes decisions, creates value and serves its stakeholders.

Ready to start?

Each cohort takes five to eight businesses. Pick the dates that work for you, and let’s find the contribution only your business can make.