What is Purpose?

Purpose in Business: Beyond ‘Business as Usual’ 

Purpose elevates the reason your business exists beyond the transactional to begin to power good in the world by doing business.

And that is good for business, good for society, and good for the economy. 

So, what is Purpose in business and how is it different from all the other things? 

Purpose in business is a company's reason to exist that optimizes its contribution to the well-being of people and planet. 

Your business' unique Purpose becomes the decision lens on all that your company does, simultaneously driving business growth and societal good.  

Purpose is not an action; it is what determines your actions. 

Purpose provides focus for:

What authentic Purpose looks like: 

How Purpose Works:

Does your company have a Purpose like that? If it did, how would it benefit your business?

If you don't have this kind of Purpose, or you are not sure, get in touch – I can help!