Who We Work With


Companies of all types and sizes have something to bring to the world. Purpose Pathways specializes in helping small- and medium-sized businesses increase their impact, optimize their contribution to the world and find new ways to grow and engage their stakeholders.

In the past year, Purpose Pathways has assisted: Libro Credit Union; True North Executor Solutions

Impact Investors

Your firm’s mission and values drive your investment decisions. Alignment on that is essential or the business relationship will become a source of frustration for all. Social Purpose Businesses are better at managing risks and adapting to changing market conditions ensuring long-term viability.  Businesses with a strong social purpose often outperform their peers, attracting loyal customers, appealing to the best talent, enhancing brand reputation, and driving innovation - ultimately leading to improved financial performance and a competitive edge in the market.

Do you want to know how well your investment companies - or ones you are considering investing in - stack up on Purpose? I can do an assessment for you based on Purpose criteria that have been developed over years of working with, and researching, companies on Purpose


A social purpose provides start-ups with a compelling reason to exist that attracts a growing segment of socially conscious consumers and investors. It goes beyond the impact of the initial product or service and provides a North Star for the company, as an innovation entity, to grow and flourish. It helps attract and retain much needed talent, capital, and customers.  

In the past year, Purpose Pathways has served start-ups: Roots Collective; Chickadee Invest


Purpose is not only for Businesses, but also for Organizations that serve and support business. Associations who get clear on why they exist in society better serve their members.

In the past year, Purpose Pathways has worked with: Canadian Real Estate Association (CREA). 

“We engaged Purpose Pathways Consulting to assist us with the development of a new social purpose statement for our association. Mary Ellen expertly guided us through a comprehensive process to articulate a purpose statement that resonates deeply with our members, volunteer leaders, and employees. We are grateful for the depth of knowledge and contagious enthusiasm that she brings to our work together and couldn’t be happier with the results. We are excited about the road ahead as we activate our purpose and look forward to our next phase of partnership with Mary Ellen.”

-The Canadian Real Estate Association, Sarah Thirnbeck, Director Strategic Impact and ESG


Purpose Pathways partners with organizations of many kinds to help them communicate and further Purpose with their stakeholders.

In the past year, Purpose Pathways has partnered with: BC Chamber of Commerce; Meaningful Work; Canadian Purpose Economy Project; Business as Mission Canada.

The Curious

We love to talk all things Purpose with anyone who is curious and wants to learn more. We take time for coffee chats all the time. 

Curious about Social Purpose? Wonder how it might benefit you, your business, or your career? Want to learn how to speak about it with your leadership or team? Want to access more Purpose resources or host a Purpose workshop? Don't hesitate to get in touch! 

Does any of this describe you?

Our Purpose is to empower leaders to change the world through business.

Partner Event: For more about Purpose and its power to change the Purpose of the Economy to one that an “ is powered by the pursuit of long-term well-being for all in which business and regulatory and financial systems foster an equitable, flourishing, resilient future”, see my summary below of the ‘Growing the Purpose Economy: 2024 Outlook and Roadmap’, and Event of the Canadian Purpose Economy Project that was held on February 13, 2024. 

Growing the Purpose Economy event summary.pdf